01.
Hello
02.
Experience
03.
Skills
04.
Work
05.
About me
01.
Hello
02.
Experience
03.
Skills
04.
Work
05.
About me
Hello, I'm Felipe.
Product Designer based in Brazil with 8+ years of experience
02.
Helping companies tangibilize ideas into user-centered design solutions.
Download my resume
Apr 2024 - Sep 2024
Insense
Senior Product Designer
I worked on the mobile app for creators, focusing on supporting end users. I also integrated the web platform with the native app, ensuring intuitive navigation and a seamless user experience.
Apr 2022 - Jul 2023
Mercado Diferente
Senior Product Designer
Worked with lead teams on growth initiatives, analyzing metrics and funnels to improve user experience and drive conversions. Contributed to generative AI projects, designing personalized features to enhance user engagement.
Jan 2021 - Dec 2021
How Bootcamps
Senior Product Designer
I provided both individual and group mentoring in the UX Design Bootcamp, guiding students through various stages of their learning. I facilitated the development of their projects, helping them navigate research, ideation, prototyping, and testing stages.
Oct 2019 - Mar 2022
Olist
Product Designer
Designed mobile-first interfaces and structured a scalable Design System with tokens, grids, and components. Conducted user interviews, usability testing, and tracked engagement metrics using Mixpanel to optimize the experience.
Ago 2018 - Sep 2019
Paraná Banco
Product Designer
Worked on the bank core product, focusing on loans. Conducted user research through field studies, interviews, and in-person testing to inform design decisions and enhance user experiences.
03.
Skilled in turning complex problems into seamless, impactful product experiences.
Design
User experience & User Interface
Wireframes & Mockups
Sitemaps & Navigation Flows
Scalable Design Systems
Visual Design & Iconography

Typography & Color Theory
Collaboration
Facilitating Workshops & Brainstorming
Design Reviews & Design Critiques
Cross-Disciplinary Design Collaboration
Active Listening Stakeholders
Communicating Design Rationale
Pair Desining
Research
User Interviews & Usability Testing
Qualitative & Quantitative Research
Persona Creation & User Journeys
Data Analysis
A/B Testing
Tools
Figma
Adobe Suite
Framer & Sketch
Miro & Figjam
Maze & Lookback
Webflow
Spline 3D
04.
Driving results through data-informed design decisions.
05.
A Product Designer with a solid foundation in Visual Design
I have always worked in fast-paced environments, having spent most of my career in startups.

I bring a solid foundation in Visual Design, along with experience leading end-to-end design processes, from research and usability testing to creating pixel perfect user interfaces.