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The challenge
Help people prepare better meals with a specific selection of fruits and vegetables
Diferente's organic food boxes contain a wide variety of vegetables, fruits, and seasonings, and people didn't know what to prepare with them.
One of the most common topics in interviews and comments was regarding food preparation. To solve the issue of food preparation, we knew we needed a feature that would be personalized for each person's box.
Since some people have dietary restrictions, each box ends up being unique, so we couldn't create a generic solution that would work to everyone.
One of the most common topics in interviews and comments was regarding food preparation. To solve the issue of food preparation, we knew we needed a feature that would be personalized for each person's box.
Since some people have dietary restrictions, each box ends up being unique, so we couldn't create a generic solution that would work to everyone.
01.
People didn’t know what meal to prepare with the variety of fruits and vegetables they received.
02.
Each person's food box was unique so we couldn’t create generic recipes to solve all the problems.
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Our approach
Creating tailored recipes for each person using Generative AI
Using ChatGPT to generate personalized recipes, we developed a feature in the app that tailors suggestions 100% to each user's organic box.
We introduced a section in the mobile app called "What do you want to prepare today?" featuring at least 20 AI-generated recipes. This section refreshes with new recipes every time users receive a new food box.
Users can choose between recipes for specific items in their box or recipes for the entire box. Additionally, we included a section dedicated to other products we sell, beyond fruits and vegetables.
We introduced a section in the mobile app called "What do you want to prepare today?" featuring at least 20 AI-generated recipes. This section refreshes with new recipes every time users receive a new food box.
Users can choose between recipes for specific items in their box or recipes for the entire box. Additionally, we included a section dedicated to other products we sell, beyond fruits and vegetables.
Boosting the sales of additional products in the recipe page
One of the goals of this initiative was to boost sales of our other products, such as eggs, mushrooms, and plant-based milk.
To support this, we added a component that displayed the ingredients used in each recipe along with their prices. With just a few clicks, users could add these products to their box.
To support this, we added a component that displayed the ingredients used in each recipe along with their prices. With just a few clicks, users could add these products to their box.
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AI prompts as handoff
To ensure that ChatGPT generated recipe data accurately, it was also part of my job to test and validate various types of prompts.
We aimed to find the ideal prompt that developers could use to automate the functionality.
We aimed to find the ideal prompt that developers could use to automate the functionality.
We learned the hard way that some fruits and vegetables share the same names as cities in Brazil
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